Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 12.3, Problem 1QS3
Summary Introduction
To Determine:
Obtaining information that already exists within or outside the company is called what?
Introduction:
Obtaining information that already exists within or outside the company is called secondary
Secondary market research is data and information which has already been organized and analysed by other sources. Such data can be directly used by taking the information from the reports of the government agencies, the internet or from media sources.
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Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
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