Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 12, Problem 11TU
Summary Introduction

To Explain:

Problems might a company encounter while conducting market research in Vietnam.

Introduction:

Market research is the most important part of business strategy. Conducting market research is not an easy business in some parts of the world. Vietnam has some of the most conservative cultural society and they have one of the oldest tradition. So while researching we must take care of the local cultural and social values. It gives some advantages as well as some major disadvantages.

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