Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 12.3, Problem 3QS3
Summary Introduction
To Determine:
What is a potential problem that can arise with the use of secondary research data?
Introduction:
Use of secondary research data can be problematic as there might not always be correct data available. Data is usually needed according to a certain situation whereas, secondary data is just common data which might not be relevant to a particular situation. The data available can be excessive, incomplete or not adequate. Also, sometimes the information is not obtainable instantly and it might be very costly to collect the data.
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