Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 12.4, Problem 1QS4
Summary Introduction

To Determine:

Collecting and analysing original data and applying the results to current research needs is called what?

Introduction:

Collecting and analysing original data and applying the results to current research needs is called PRIMARY MARKET RESEARCH.

Primary research is inquiry or investigation which is done by the person who needs the information and data. It is a powerful tool which helps in taking competent decisions leading to a profitable business. In primary research raw data is taken and then analysed according to the needs of the business. Primary market research can be done by interviews, surveys, questionnaires, or observations.

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