Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 12, Problem 5EC
Summary Introduction

To Explain:

Reason for codes to be created by the QRCA and other market research organizations.

Introduction:

There are many market research firms around the world. These firms do the market research and create a standard code of conduct. All the organization around the world is supposed to follow a standard operational code. This research organization helps those firms in doing so.

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