Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 11, Problem 11.16VC
Summary Introduction
Case summary:
Company HP is a paper printing industry. Printing paper is old presently. Many printing firms currently use computerized graphic design techniques and printing methods. Company HP makes hand crafted calendars, greeting cards, business cards by various professionals. The old fashioned process offers both opportunities and risks. Company HP stands tall in terms of art of work, the cost for manufacturing goods which are considerably greater.
Characters in the case: Company HP.
To discuss: The three major pricing strategies in relation to Company HP and the strategy which is the company's core strategy.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and contribution costs, among others. Dynamic pricing is a consumer or client billing mode in which the cost for an item every now and again turns in view of market demand, development and different patterns.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
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