Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 11, Problem 11.10AC
Summary Introduction
Case summary: Price mindful customers are tied in with finding the finest deal. Person H and Person J are two companions run an exceptionally effective organization that works enthusiastically to reveal the best deals, empowering families to set aside cash. The site highlights advancements and alarms to special pricing on items with coupons and discounts to enable shoppers to extend their dollars.
To discuss: The pricing strategy used by the retailer.
Characters in the case: Person H, Person J and Site KCL.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Written and Oral Communication; Reflective Thinking)
Should cost be a factor in Carmex’s prices? Whatdo you think is a reasonable markup for Carmexand for its retailers?
In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What types of retailers offer pricing objectives that are a good fit for ourbrand?arrow_forwardWhy is location-based marketing so attractive to marketers? Why are in-app ads becoming so important to marketers? Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research? What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why? Is price discrimination different from versioning? If so, how?arrow_forwardImagine that you are the newly hired brand manager for a T-shirt company whose new line is about to come out. Because of a major fashion magazine’s very positive review of the line, the company wants to reposition the brand as a premium youth (teens & young adults) brand. Your boss asks what price you should charge for the new T-shirt line. The current line, considered mid-range retail, is priced at $20. • Describe what method would you use? Why? • What do you think is the right price? How did you arrive at that? You are welcome to do some online research. Thank you for helping me!arrow_forward
- Please help me with this question . please read the source Source: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9February 2023]. a.Concerning the Pick n Pay brand, discuss the various elements within the traditionalmarketing approach. b.arrow_forwardPlease create Digital Marketing Strategy for “RenewaBag” Note: details in the photo attachedarrow_forwardProduct is the good or service being marketed. Price is how much customers have to pay to buy the product. Promotion is the methods of informing, reminding, and persuading customers to buy the product. Place is the distribution channels used to get the products to the customers. What u need to do is u need to find the 4Ps that can relate to the company Dairy Queen, from the websites I listed below. You can use other websites but Make sure to use references from 2018-2021 and PLEASE INCLUDE THEM otherwise it's going to be hard to find them. Don't use someone else research. I mainly need Promotion and Place. Please don't reject my question. No plagarism! https://topdigital.agency/case-study/dairy-queen-fan-engagement-campaign/ https://www.delish.com/food/a19422310/things-you-should-know-before-eating-dairy-queen-ice-cream/ https://azdailysun.com/business/sweet-success-for-flagstaff-ice-cream-parlor-owners/article_ffa7191f-c8d0-5fe7-9cc6-e009af5410c6.html…arrow_forward
- Discuss how online, mobile, and social media tools are changing the selling function. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardplease as Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.arrow_forwardYour management has requested you to suggest different types of food retailers for new retail investment. Based on any THREE (3) different types of food retailers of your choice, evaluate their characteristics in reference to (1) the size of stores, (2) the variety and assortment of the merchandise, and (3) the pricing method.arrow_forward
- Explain about a retail audit of your product (Kellogg's Frosted Flakes) and at least 4 competitive products currently available at retail including manufacturer/brand, product, retail price, features/benefits.arrow_forwardExplain working of following e-business models – using examples of different companies.(d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)arrow_forwardVisit the Product Development and Management Association’s Web site (www.pdma.org) to learn about this organization. Click on “OCI Award” in the “About PDMA” dropdown menu. Describe this award and the criteria used when granting it, and discuss one company that has received the OCI Award. (AACSB: Written and Oral Communication; Information Technology)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning