Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
bartleby

Concept explainers

Question
Book Icon
Chapter 11, Problem 11.10AC
Summary Introduction

Case summary: Price mindful customers are tied in with finding the finest deal. Person H and Person J are two companions run an exceptionally effective organization that works enthusiastically to reveal the best deals, empowering families to set aside cash. The site highlights advancements and alarms to special pricing on items with coupons and discounts to enable shoppers to extend their dollars.

To discuss: The pricing strategy used by the retailer.

Characters in the case: Person H, Person J and Site KCL.

A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.

Blurred answer
Students have asked these similar questions
Relationship marketing and customer loyalty. How can this be applied in a real-world, professional context?
some research survey question that relates to coop housing
The elements of the marketing strategy
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College