Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 11, Problem 11.17VC
Summary Introduction
Case summary:
Company HP is a paper printing industry. Printing paper is old presently. Many printing firms currently use computerized graphic design techniques and printing methods. Company HP makes hand crafted calendars, greeting cards, business cards by various professionals. The old fashioned process offers both opportunities and risks. Company HP stands tall in terms of art of work, the cost for manufacturing goods which are considerably greater.
Characters in the case: Company HP.
To find: Whether Company HP to compete in product categories where the market dictates a price that is not cost-effective for the company.
A pricing strategy considers portions, ability to pay, economic circumstances, competitor conducts, trade margins and contribution costs, between others. Dynamic pricing is a consumer or client billing mode in which the cost for an item every now and again turns in view of market demand, development and different patterns.
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