Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 11, Problem 11.5DQ
Summary Introduction
To discuss: The numerous public policy concerns in pricing practices inside a channel level and across the channel.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- please as Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.arrow_forwardIdentify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?arrow_forwardDiscuss the major public policy issues in pricing practices within a given channel level and across channel levels.arrow_forward
- Describe the three levels of distribution intensity. Give anexample of a product in each level.arrow_forwardDiscuss what the best distribution strategy would be for each of these new products: + Lipton Peppermint/Chocolate Tea (Lipton is a mainstream brand) + Prada Business Card Holder (Prada is a luxury brand) Consider: 1.Should distribution be direct, indirect, or some combination? 2.What retailer(s), if any, should carry your product? Thank you for helping me!arrow_forwardWhat types of retailers offer pricing objectives that are a good fit for ourbrand?arrow_forward
- Smart Plus is a new brand of high-end air conditioners. How would you go about making a distribution plan for this brand? Is exclusive distribution the right answer?arrow_forwardImagine that you are the newly hired brand manager for a T-shirt company whose new line is about to come out. Because of a major fashion magazine’s very positive review of the line, the company wants to reposition the brand as a premium youth (teens & young adults) brand. Your boss asks what price you should charge for the new T-shirt line. The current line, considered mid-range retail, is priced at $20. • Describe what method would you use? Why? • What do you think is the right price? How did you arrive at that? You are welcome to do some online research. Thank you for helping me!arrow_forwardGive a specific company and discuss the distribution channel. Include who are their manufacturer/producer/supplier, wholesaler, distributors and retailers.arrow_forward
- Study how printed-word royalties work and learn more about the cost and pricing of words. Write a report on what you learned. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhat are the functions performed by the distribution channels in cosmetivs products? How are some of these functions performed in Shiseido's operation in China?arrow_forwardMarketing mix Distribution Strategy (Chapter 13): Where did you buy the product? Is this channel member a wholesaler or a retailer? What type of wholesaler or retailer? *Toothpaste Store targetarrow_forward
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