Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 11, Problem 11.19CC
Summary Introduction

Case summary: Brand LU has immediately ascended to the highest point of a yelling market that it assumed a noteworthy job in defining. With roughly 400 stores far and wide, Brand LU hawks its own brand of yoga-enlivened attire with its immediately conspicuous logo. But unmistakably more than selling garments, Brand LU stimulates a picture and a lifestyle. The organization oozes the rationality caught by its proclamation. Certainly, this brand is about dynamic, sound, back-to-nature lifestyle and is not modest about saying as much. That picture, complimented by a "no discounts" philosophy, has a fanatically faithful customer base willing to purchase everything Brand LU with no worry about the high prices.

To Discuss: The ways the price affects customer perceptions of brand lu.

Characters in the case: Brand LU.

Introduction: Organizations manufacturing products and services need to set the cost for their item. Setting the price for a company's finished product or service is a standout amongst the most significant decisions a manager faces. Such decisions are called as pricing decisions.

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Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.
1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies.   • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.
Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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