Company X was started as an ordinary idea for a school project and has rapidly developed to become the topmost leader in sweatproof, waterproof, and weatherproof audio tools for athletes. The company became clear that the audio equipment concept of waterproof will appeal to numerous applications except scuba diving. The process of new-product development is an ongoing activity at Company X. Characters in the case: Company X Introduction: A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product. To determine: The new product development process that is used by Company X, the similarities and variations to the process.

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Chapter 10, Problem 3VC

Summary Introduction

Case summary:

Company X was started as an ordinary idea for a school project and has rapidly developed to become the topmost leader in sweatproof, waterproof, and weatherproof audio tools for athletes. The company became clear that the audio equipment concept of waterproof will appeal to numerous applications except scuba diving. The process of new-product development is an ongoing activity at Company X.

Characters in the case:

Company X

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

To determine: The new product development process that is used by Company X, the similarities and variations to the process.

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