Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 10.3, Problem 10.3LO
Summary Introduction

To determine: The importance of “newness” in the new products and services as it relates to the degree of the consumer learning that is involved.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.A company gets new productsin two ways. One is acquisition and another one is developing a new product.

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