Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 10.2, Problem 10.2LO
Summary Introduction

To determine: The way in which the consumer and the business products and services are classified.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.A company gets new productsin two ways. One is acquisition and another one is developing a new product.

Blurred answer
Students have asked these similar questions
How do the consumers use and dispose of the purchased goods or services?
How do the consumers dispose off the purchased goods or services?
Why It is important to understand how consumers learn about products and services
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning