Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 10, Problem 1AMK

a)

Summary Introduction

To determine: The classification of Product J

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

a)

Expert Solution
Check Mark

Explanation of Solution

The products can be generally classified into consumer products or business products

Product J is a baby’s shampoo and it is classified under the consumer product. The consumer products are the products that are in the final stage and are ready to be purchased and consumed by the end users is known as the consumer product.

b)

Summary Introduction

To determine: The classification of Product BD

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

b)

Expert Solution
Check Mark

Explanation of Solution

The products can be generally classified into consumer products or business products

Product BD is a two speed drill if the product is used by a worker who has to do his work in the house by himself then the product is a consumer product. The consumer products are the products that are in the final stage and are ready to be purchased and consumed by the end users is known as the consumer product.

Product BD is a two speed drill if the product is used by a construction building worker then the product is a business product. The products that are purchased by the businesses for their own usage is known as a business product.

c)

Summary Introduction

To determine: The classification of Product AW

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

c)

Expert Solution
Check Mark

Explanation of Solution

The products can be generally classified into consumer products or business products

Product AW is a business product. The products that are purchased by the businesses for their own usage is known as a business product.

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I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
In your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner?  Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?
In your Expert Opinion, How do the risks differ when you start your business using a purely product development process versus a purely customer development process approach? What are the elements that go into a customer profile and why is each one useful? What are some of the ways that you could use secondary research to better understand the various segments of your market and to develop promotional materials?
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