Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 10, Problem 10.10MA
Summary Introduction

Case summary:

There is quick change in social media technology distribution. Customers in present world have lot of options to watch television shows and movies such as smartphones, televisions, tablets, and computers. This has caused huge demand for online service providers like Company N and Company H. though, it is creating problem for television subscribers like Comcast cable.

Comcast cable is one the largest distribution channel for competitors like Company N and Company H. it had invested huge amount which does not want to have failure in the business.

Characters in case:

Company N

Company H

To determine: The kinds of channel clashes in the given case.

Introduction:

A marketing channel helps to transfer the goods and services to the customers from the place of manufacturing to consumption of product. It is also called as distribution channel.

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