The difference between the indirect marketing channels and direct marketing channels. List the types of resellers in marketing channels. Introduction: Direct marketing channel is the process of selling directly to the consumers “excluding all the intermediaries”. Indirect marketing channel is the process of “including many intermediaries” to make the product reach final buyers

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Chapter 10, Problem 10.2DQ

Summary Introduction

To discuss: The difference between the indirect marketing channels and direct marketing channels. List the types of resellers in marketing channels.

Introduction:

Direct marketing channel is the process of selling directly to the consumers “excluding all the intermediaries”.

Indirect marketing channel is the process of “including many intermediaries” to make the product reach final buyers

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