Concept explainers
To discuss: Company Z and Company F channels and compare them. Illustrate a diagram showing the types of intermediaries in every channel and the channel system used by each company.
Introduction:
A marketing intermediary is a firm or person that connects the producers to other middlemen’s or the ultimate buyer. Intermediaries help a firm to sell, make the products available to the customers when required, and promote the products.
Explanation of Solution
Compare the channels used by Company Z and Company F to reach customers:
Distribution channel:
- Company Z retails its product through various websites, such as z.com and uses social media to make their products more popular. The product reaches to the customers and provides brand image for the product with the help of this channel.
- Company F reaches its customers through advertising through television, pamphlets and so on and that includes social media to popularize their brands.
Diagram showing the intermediaries of Company F:
Diagram showing the intermediaries of Company Z:
Channels systems of Company F and Company Z:
Both the companies use the same channel system called the vertical marketing system.
Want to see more full solutions like this?
Chapter 10 Solutions
Marketing: An Introduction (12th Edition)
- A good channel intermediary can be useful for manufacturers. Does a manufacturer's own distribution network justify doing so instead of using separate intermediaries?arrow_forwardWhat types of channel conflict are present in this channel of distribution? Explain.arrow_forwardExplain how does a distribution company minimize the amount of transactions in the channel?arrow_forward
- Having an effective channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of workinng through independent intermediaries?arrow_forwardMyra Textiles is planning to set up a direct distribution network to sell its fabrics. What advice would you give them and why? What decisions do companies face in managing their channels? How should channels be designed?arrow_forwardWhat is channel power? Explain the various types/basis of channel power that can be used in managing a marketing channel. Explain with suitable example in context of any fmcg company of your choice.arrow_forward
- Channel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.arrow_forwardHave you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made." Why don't you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution? Why does Schwan's elect to sell door-to-door? Wouldn't it be less expensive and more efficient for them to sell through conventional grocery outlets? Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores? What are the means by which "used" products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?arrow_forwardAnalyze the significance of an efficient distribution channel in reaching target markets.arrow_forward
- Explain a channel richness. What influences channel richness? How should someone select a channel?arrow_forwardSuppose a company wants to market a new product, what can be the forces that lead their company to market the through channel intermediaries rather than directly. Explain dont copy in googlearrow_forward