Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.4DQ
Summary Introduction
To discuss: The kinds of exclusive arrangement that producers develop with resellers and whether these arrangements are legal.
Exclusive distribution:
The sellers allow only assured outlets to carry its goods; this strategy is known as exclusive distribution.
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Marketing: An Introduction (12th Edition)
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