Nowadays, there appears to be amply of coffee to go round. However in a limited time Industry, G achieved successes by the way of its distribution channels. Industry G coffee has become popular without spending much on advertising. Now, the major chains such as Company MD and Company P make Industry G coffee to their customers. The characters in the case are as follows: Company G Company P Company MD To discuss: The way in which Company G distribution plan affected its product mix. Supply chain: A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved in the delivery of a product to the final consumers.

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Chapter 10, Problem 10.16VC

Summary Introduction

Case summary:

Nowadays, there appears to be amply of coffee to go round. However in a limited time Industry, G achieved successes by the way of its distribution channels. Industry G coffee has become popular without spending much on advertising. Now, the major chains such as Company MD and Company P make Industry G coffee to their customers.

The characters in the case are as follows:

Company G

Company P

Company MD

To discuss: The way in which Company G distribution plan affected its product mix.

Supply chain:

A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved in the delivery of a product to the final consumers.

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