MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Question
Chapter 1, Problem 37C
Summary Introduction
To explain: Corporate social responsibility used by CC Company which is not harmful to consumers.
Introduction: Corporate social responsibility means the self-regulatory body which run under the company policies. It actually helps the society where it works; it is socially accountable to itself, its stakeholders and the general public.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Ethics despite best efforts to ensure product safety,products that pose a danger to consumers sometimesreach the marketplace. At what point should marketers release information about a product’s safety to the public? how should marketers be held accountable if their product harms a consumer?
How business ethics increases customer loyalty towards a brand ?
Describe an ethical situation you may encounter within a marketing career and how would you handle it?
Chapter 1 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Knowledge Booster
Similar questions
- Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.arrow_forwardBriefly discuss what you understand about Green Marketing and give some examples of innovative green products. Express your opinion on whether it is a good product/approach and how to further make it betterarrow_forwardIt is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society? (Name two product for each category, and explain why you selected these products.) Should there be a way to monitor or “police” new products that are introduced to the marketplace?arrow_forward
- How can a company address negative consumer perceptions and improve their brand image?arrow_forwardA product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.arrow_forwardWhat are current examples of unethical marketing? Can you think of any?arrow_forward
- Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?arrow_forwardhow is pharmaceutical protected by the government?arrow_forwardEthics Despite best efforts to ensure product safety, products that pose a danger to consumers sometimes reach the marketplace. At what point should market- ers release information about a product's safety to the public? How should marketers be held accountable if their product harms a consumer?arrow_forward
- Brand value and social responsibility In December 2003 the annual report of the Co-operative Bank into ethical purchasing included the results of a survey of 1,000 consumers. This survey sought to assess the extent of ethical boycotting of various products (goods and services) and its impact on the industries involved. The results suggested that over the previous 12 months the cost in the UK of consumers switching brands for ethical environmental reasons was over £2.6bn in lost business. As many as 52% of consumers surveyed claimed to have boycotted at least one product during that period, and over 66% claimed that they would never return to a product once it had been associated with unethical environmentally damaging practices. There is also extensive evidence to support those who claim that positive associations with ethical environmental initiatives are good for business. For example, the total sales of ethical environmental products rose by 44% from £4.8bn to £6.9bn…arrow_forwardAnswer the given question with a proper explanation and step-by-step solution. BSG game quiz 2arrow_forwardDEFINE AND DISCUSS WHAT IS MARKETING ETHICS. IN YOUR ESTIMATION, WHY SHOULD FIRMS PLACE IMPORTANCE ON MARKETING ETHICS? THEN, DRAWING ON YOUR PERSONAL EXPERIENCE, DESCRIBE AND EXPLAIN ANY THREE UNETHICAL MARKETING PRACTICES YOU HAVE EXPERIENCED AND WHY YOU CONSIDER THEM UNETHICAL PRACTICESarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning