MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
bartleby

Concept explainers

Question
Book Icon
Chapter 1, Problem 36C
Summary Introduction

To explain: Value proposition that can be used for flavored diet coke.

Introduction: Value proposition means the value that the company promises to give to its customers if they buy their product. Value proposition helps to build trust in the company’s product or services that they provide after or during the purchase of the product.

Blurred answer
Students have asked these similar questions
3. Choose your favorite brand of beauty/hygienic products and analyze its marketing mix.
Create a Marketing plan for an all-natural herbal hair product.  The marketing plan must include strategies and tactics for launching and promoting the product to the ideal market.
Explain how to write a customer value proposition statement
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L