MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 1, Problem 4QA
Summary Introduction

To determine: Meaning of user generated content and branded content.

Introduction: Marketing is the process in which the product and services are introduced to the customer. The value that they will get after they buy the particular goods or services.

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An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product, AI-Powered Smart Standing Desk and provide a reason why you think this product could be successful in this new market of Vietnam.
Services are important to the economy, define each component of service quality and then provide an example on how to provide that service component. Component Definition Provide example what can be done to provide this component Reliability     Responsiveness     Assurance     Empathy     Tangibles       Service can be described as a process. For each service process provide an example of a type of service under that process. People Processing   Possession processing   Mental Stimulus Processing   Information Processing     If you were providing a coworker customer service training, what would be key components you would focus on. What strategies would provide? What would be your advice to them?
Discuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?
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