MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 1, Problem 32C
Summary Introduction
To define: Alternatives of soft drinks
Introduction: Coke is a carbonated soft drink that was intended to be patent medicine. Soft drinks are a mixture of carbonated water, sweetener and artificial flavoring. Soft drinks are so-called soft because they can be easily taken other than hard alcoholic drinks.
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