MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 1, Problem 14QA
Summary Introduction

To determine: The importance of marketing in people’s lives.

Introduction:Marketing is the combination of art and science to explore, create, and deliver the value to the customers by satisfying their needs at a profit. The identification and fulfillment of unfulfilled needs and desires happens in marketing by calculating the potential and size of the market.

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Part 1 Identify a product and create a tree diagram to identify and display segmentation. Develop a diagram (see example provided), Identify segmentation for a specific product.
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