Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 1, Problem 2BLC
Summary Introduction

To discuss: The way how J Airways manages its relationship with customers and their management strategy.

Introduction:

Customer relationship management is the one of the most important concepts of marketing in recent trends. It builds a smooth relationship with the customers by way of delivering the customer satisfaction and values.

Blurred answer
Students have asked these similar questions
How does GrandVision compete in its market?
How can a company increase its market share, and what strategies are commonly employed to achieve this goal?"
Why does Pinterest view google as its primary competitors?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing