Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.19MML
Summary Introduction
To discuss: The view of government, soft drink marketers, and consumers on restricting a single product.
Given information:
The issue of restriction of size of a cap on soft drinks in city NY
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Marketing: An Introduction (13th Edition)
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