Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.19MML
Summary Introduction

To discuss: The view of government, soft drink marketers, and consumers on restricting a single product.

Given information:

The issue of restriction of size of a cap on soft drinks in city NY

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