The reason for a business desiring fewer customers among a large group while implementing customer relationship management. Introduction: Customer relationship management is the concept where the management will build and maintain a smooth relationship with customers by offering advanced values for the customers’ satisfaction.

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Chapter 1, Problem 1.4DQ

Summary Introduction

To discuss: The reason for a business desiring fewer customers among a large group while implementing customer relationship management.

Introduction:

Customer relationship management is the concept where the management will build and maintain a smooth relationship with customers by offering advanced values for the customers’ satisfaction.

Summary Introduction

To discuss: Whether marketing should focus on a large group of customers.

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