Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.4DQ
Summary Introduction
To discuss: The reason for a business desiring fewer customers among a large group while implementing customer relationship management.
Introduction:
Customer relationship management is the concept where the management will build and maintain a smooth relationship with customers by offering advanced values for the customers’ satisfaction.
Summary Introduction
To discuss: Whether marketing should focus on a large group of customers.
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Marketing: An Introduction (13th Edition)
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