Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.2DQ
Summary Introduction
To discuss: The marketing concept differs from the marketing management orientation.
Introduction:
Marketing management orientation is the concept where the management frames the strategy to develop target customers and to have a good customer relationship.
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Marketing: An Introduction (13th Edition)
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