Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.11MA
Summary Introduction
Case summary:
Generally, parents are fearful to put their kids into sleep. This is termed as Sudden Infant Death Syndrome (SID). The sudden unexplainable death during the sleep is termed as SID. Therefore, the parents need to monitor the health of the child during the sleep. Many manufactures came up with many technologies to monitor this sudden death. Marketers use this fear of the parents into business but many government agencies started to create the awareness that these devices cannot prevent the child from this sudden death.
To discuss: Whether it is right for the marketers to play with the parents fear to sell their products.
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Marketing: An Introduction (13th Edition)
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