Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.8CTE
Summary Introduction

To think critically about: The skills, education, and experience required in the field of marketing and a company’s career opportunity in the marketing field.

Introduction:

Marketing is a wide area where persons with marketing skills, consumer behaviour, and general marketing can thrive in such a career.

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How did you grow as a marketing thinker after studying principles of marketing? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life)
Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?
Give Explanation and Examples 1.Identify and define several basic components underlying marketing . 2. Enumerate and explain traditional approaches of marketing. Choose a classmate - How will you promote/sell/hire your selected classmate in the most creative way possible.
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