Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.8CTE
Summary Introduction

To think critically about: The skills, education, and experience required in the field of marketing and a company’s career opportunity in the marketing field.

Introduction:

Marketing is a wide area where persons with marketing skills, consumer behaviour, and general marketing can thrive in such a career.

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