Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.3DQ
Summary Introduction
To discuss: Customer-engagement marketing and how it relates to the surge in digital and social media technologies.
Introduction:
Customer engagement refers to new marketing techniques encouraging continuous customer’s involvements in determining brand conservation, brand experience, and brand community. It helps to make the brand an important part of a consumer’s conversations and lives. It also engages customers more deeply and interactively to process their targets through online portals, mobiles, and social media.
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Marketing: An Introduction (13th Edition)
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