Your best friend Layla has a flower shop in DowntownDubai. Her flower shop is not doing well. She is notfollowing any particular strategy to compete in themarket. Layla approached you for advice. Here is whatyou are required to do: 2- Help Layla to implement theDifferentiation Strategy. Help her to differentiate herproducts and services.

The differentiation strategy involves attempting to develop the products and services that are…

Answered: you are required to do: 2- Help Layla…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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you are required to do: 2- Help Layla to implement the Differentiation Strategy. Help her to differentiate her products and services.