Can you help me to write TOWS Matrix table based on this SWOT analysis? I will also provide a sample in image how to do it. So, you can check it out. Strength Weakness Ø Strong brand recognition by consistently providing fresh products and delivering service excellence Ø Ensure high-quality suppliers by assessing their reputation and shared values Ø Wide range of house brands with over 1,500 products under 23 brands allows stricter control over their product quality Ø Ability to offer competitive pricing due to its focus on cost control and efficient operations Ø Strong financial performance with consistent revenue growth and profitability Ø High operating cost alongside high rental and labor cost Ø Customer dissatisfaction reviews Ø Lack of store presence in heartland areas means customers who live in the heartland area do not have access to Sheng Siong outlets Ø Limited range of products and services compared to the other supermarkets Ø Dependence on imported goods, which exposes the company to uncertainties in exchange rates and policies Opportunities Threats Ø Expanding the product and service offerings to attract more customers and differentiate from competitors Ø Leveraging technology and innovation to enhance the customer experience and increase operational efficiency Ø International expansion by entering new markets in the Southeast Asia region Ø Expanding the retail network in Singapore by opening new stores in heartland areas or in shopping malls Ø Intense competition from other supermarkets and online grocery retailers Ø Changing consumer preferences and shopping behaviours, such as the shift towards e-commerce Ø Fluctuations in commodity prices and supply chain disruptions Ø Economic uncertainties and market volatility that may impact the company’s operations and profitability

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Can you help me to write TOWS Matrix table based on this SWOT analysis? I will also provide a sample in image how to do it. So, you can check it out.

Strength	Weakness
Ø Strong brand recognition by consistently providing fresh products and delivering service excellence Ø Ensure high-quality suppliers by assessing their reputation and shared values Ø Wide range of house brands with over 1,500 products under 23 brands allows stricter control over their product quality Ø Ability to offer competitive pricing due to its focus on cost control and efficient operations Ø Strong financial performance with consistent revenue growth and profitability	Ø High operating cost alongside high rental and labor cost Ø Customer dissatisfaction reviews Ø Lack of store presence in heartland areas means customers who live in the heartland area do not have access to Sheng Siong outlets Ø Limited range of products and services compared to the other supermarkets Ø Dependence on imported goods, which exposes the company to uncertainties in exchange rates and policies
Opportunities	Threats
Ø Expanding the product and service offerings to attract more customers and differentiate from competitors Ø Leveraging technology and innovation to enhance the customer experience and increase operational efficiency Ø International expansion by entering new markets in the Southeast Asia region Ø Expanding the retail network in Singapore by opening new stores in heartland areas or in shopping malls	Ø Intense competition from other supermarkets and online grocery retailers Ø Changing consumer preferences and shopping behaviours, such as the shift towards e-commerce Ø Fluctuations in commodity prices and supply chain disruptions Ø Economic uncertainties and market volatility that may impact the company’s operations and profitability

Transcribed Image Text:Strength 1. High Brand Awareness 2. Strong Branding that is rare and hard to copy 3. Strong promotional Strategy 4. Strong Financial resources 5. Multiple value-adding collaborations 6. Strong Technology development Opportunity 1. Continued growth in Singapore's market size 2. Increasing consumer preference for sustainable brands 3. Expansion into other market (geographic, demographics) 4. Technology advancement Weakness 1. No Clear business visions 2. Lack of implication for sellers of counterfeit goods and scams 3. Lack of differentiation from competitors 4. Technological downtime during sales Threat 1. Increasing intensity of competition among industry rivals 2. Legal regulations affecting business environmental impact 3. Industry entering its maturity stage 4. Consumers may shift away from online retailing after the pandemic 5. Increment in cyber-attacks (hackers) Markup Area TOWS Matrix Shopee Singapore Strength Opportunities SO: 1. Word of mouth as brand awareness is already high to help into expansion (S1, 03) 2. Develop new feature for the existing apps such as Al, to keep up with the trends of technology advancement (S4, S6, 04) 3. With an increasing trend of growth in the market size of online retailing for both buyer and sellers, Shopee can appeal to this new group easily with their high brand awareness and strong brands (S1, S2, 01) Weakness Wo: 1. Shopee being an eCommerce online retailer, can come up with their own signature sustainable products to penetrate the market of customers looking for sustainability. (W1, W3, 02, 01) 2. Shopee can capitalize the technology advancement to tackle the current weakness where during sales, Shopee's website will tend to face a down time due to the large traffic of users. (W4, 04) Threats ST: 1. Implement a strong anti-cyber-attack application to deter hackers (S6, T5) 2. Implementing a promotional strategy and collaboration with physical stores to entice consumers to browse at physical stores and purchase through Shopee. (S3, S5, T4) 3. With an increment in intensity of competition amongst the rivals and Shopee having a strong branding with a high brand awareness can still appeal to the target market with ease. (S1, S2, T1) WT: 1. Implement strategies to punish sellers that sells counterfeit goods, scamming of buyers to help differentiate themselves with the increment in intensity of competition amongst Shopee's competitors (W2, W3, T1) 2. Investing in collaboration with physical stores to attract potential consumers moving away from online retailing after pandemic (W3, T4) Table 1: TOWS Matrix

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