Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description ge Flavour Country of manufacture Target market USP Promotion offer DAIRY FARM G Dairy Farm VANILLA 牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults $14/2pcs Market Research GODIVA Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I
Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description ge Flavour Country of manufacture Target market USP Promotion offer DAIRY FARM G Dairy Farm VANILLA 牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults $14/2pcs Market Research GODIVA Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please highlight the similarities and differences in those five example
Transcribed Image Text:ch
Feature
Product name
Manufacturer
Price (HKD)
Size
Weight
Packaging
Product description
Flavour
ge
Country of
manufacture
Target market
USP
Promotion offer
DAIRY FARM
3
Dairy Farm
VANILLA
WEL..
OR CREAM
童牛奶公司
Vanilla Flavour Ice
Cream
NESTLÉ
$9
Ice-cream cup
150ml
Plastic carton
Vanilla Ice Cream
Vanilla
HONG KONG
Children/Teenagers/
Adults
1
$14/2pcs
GODIVA
Ch
D
Market Research
COMIVA
hat
Vanilla Flavoured
Infused Ice Cream
GODIVA
$55
Ice-cream cup
100ml
Recycled paper carton
Premium vanilla ice
cream
Vanilla
FRANCE
High spending power
7
No
HÄAGEN-DAZS
Häagen-Dazs
VANILLA
Vanilla Ice Cream
HÄAGEN-DAZS
$32
Ice-cream cup
100ml
Recycled paper carton
Smooth vanilla ice
cream
Vanilla
SWITZERLAND
Children/Teenagers/
Adults
Only used the high
quality and carefully
selected ingredients
No
MILK TOP
MILK TOP
P
MILK TOP
Premium vanilla Ice
Cream
MILK TOP
$28
Ice-cream cup
120ml
Recycled paper carton
Hokkaido milk ice
cream
Vanilla
JAPAN
Children/Teenagers/
Adults
Free from
preservatives and
additives and used
fresh fruit and
ingredients
No
MÖVENPICK
MOVENPICK
VANDLE OMAN
ha
Vanilla Dream Ice
Cream
NESTLÉ
$33
Ice-cream cup
100ml
Plastic carton
Recyclable use
Vanilla
SWITZERLAND
Children/Teenagers/
Adults
Used the pure and
natural ingredients to
provide a pleasurable
indulgence
No
I
Expert Solution
Introduction
Market research helps in understanding the workings of the market. It gives insights into the taste and preferences of the customers.
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