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Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description ge Flavour Country of manufacture Target market USP Promotion offer DAIRY FARM G Dairy Farm VANILLA 牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults $14/2pcs Market Research GODIVA Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I

Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description ge Flavour Country of manufacture Target market USP Promotion offer DAIRY FARM G Dairy Farm VANILLA 牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults $14/2pcs Market Research GODIVA Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please highlight the similarities and differences in those five example 

ch Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description Flavour ge Country of manufacture Target market USP Promotion offer DAIRY FARM 3 Dairy Farm VANILLA WEL.. OR CREAM 童牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults 1 $14/2pcs GODIVA Ch D Market Research COMIVA hat Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power 7 No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP P MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK VANDLE OMAN ha Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I
Transcribed Image Text:ch Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description Flavour ge Country of manufacture Target market USP Promotion offer DAIRY FARM 3 Dairy Farm VANILLA WEL.. OR CREAM 童牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults 1 $14/2pcs GODIVA Ch D Market Research COMIVA hat Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power 7 No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP P MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK VANDLE OMAN ha Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I
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Introduction

Market research helps in understanding the workings of the market. It gives insights into the taste and preferences of the customers. 

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