Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description ge Flavour Country of manufacture Target market USP Promotion offer DAIRY FARM G Dairy Farm VANILLA 牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults $14/2pcs Market Research GODIVA Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I
Feature Product name Manufacturer Price (HKD) Size Weight Packaging Product description ge Flavour Country of manufacture Target market USP Promotion offer DAIRY FARM G Dairy Farm VANILLA 牛奶公司 Vanilla Flavour Ice Cream NESTLÉ $9 Ice-cream cup 150ml Plastic carton Vanilla Ice Cream Vanilla HONG KONG Children/Teenagers/ Adults $14/2pcs Market Research GODIVA Vanilla Flavoured Infused Ice Cream GODIVA $55 Ice-cream cup 100ml Recycled paper carton Premium vanilla ice cream Vanilla FRANCE High spending power No HÄAGEN-DAZS Häagen-Dazs VANILLA Vanilla Ice Cream HÄAGEN-DAZS $32 Ice-cream cup 100ml Recycled paper carton Smooth vanilla ice cream Vanilla SWITZERLAND Children/Teenagers/ Adults Only used the high quality and carefully selected ingredients No MILK TOP MILK TOP MILK TOP Premium vanilla Ice Cream MILK TOP $28 Ice-cream cup 120ml Recycled paper carton Hokkaido milk ice cream Vanilla JAPAN Children/Teenagers/ Adults Free from preservatives and additives and used fresh fruit and ingredients No MÖVENPICK MOVENPICK Vanilla Dream Ice Cream NESTLÉ $33 Ice-cream cup 100ml Plastic carton Recyclable use Vanilla SWITZERLAND Children/Teenagers/ Adults Used the pure and natural ingredients to provide a pleasurable indulgence No I
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Please highlight the similarities and differences in those five example
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