2.Special K Red Berries is a variant of Special K; why was it important to check that the two products were not competing in a major way? 3. Why was it important to create marketing plans for Special K that fitted with production plans?
2.Special K Red Berries is a variant of Special K; why was it important to check that the two products were not competing in a major way? 3. Why was it important to create marketing plans for Special K that fitted with production plans?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2.Special K Red Berries is a variant of Special K; why was it important to check that the
two products were not competing in a major way?
3. Why was it important to create marketing plans for Special K that fitted with production
plans?
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