I want to know about Grab Company -Product Strategy- Brand name, packaging, and logo design: -Major features and benefits: -Differentiation/positioning strategy: -Supplemental products (including customer service strategy): -Connection to value (core, supplemental, experiential/symbolic attributes):
I want to know about Grab Company -Product Strategy- Brand name, packaging, and logo design: -Major features and benefits: -Differentiation/positioning strategy: -Supplemental products (including customer service strategy): -Connection to value (core, supplemental, experiential/symbolic attributes):
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I want to know about Grab Company
-Product Strategy-
Brand name, packaging, and logo design:
-Major features and benefits:
-Differentiation/positioning strategy:
-Supplemental products (including customer service strategy):
-Connection to value (core, supplemental, experiential/symbolic attributes):
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