You are planning to start a new company to offer a solution for people needing house cleaning services. Upon visiting a consultant, he informs you that this is not a good market to go after because of the heavy competition already ?present. The consultant here is considering which factor of market segment evaluation .Company objectives and resources .a O Segment structural attractiveness .b O .Company lifecycle .c O Segment size and growth d O

You are planning to start a new company to offer a solution for people needing house cleaning services. Upon visiting a consultant, he informs you that this is not a good market to go after because of the heavy competition already ?present. The consultant here is considering which factor of market segment evaluation .Company objectives and resources .a O Segment structural attractiveness .b O .Company lifecycle .c O Segment size and growth d O

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

SQU E-LEARNING SYSTED
0:58:21
value network d O
You are planning to start a new company to offer a solution for people needing house cleaning services. Upon visiting
a consultant, he informs you that this is not a good market to go after because of the heavy competition already
?present. The consultant here is considering which factor of market segment evaluation
.Company objectives and resources
.a O
Segment structural attractiveness .b O
.Company lifecycle .c O
Segment size and growth .d O
The Jalil Group hires better employees than the competition by carefully searching for and interviewing the
candidates. Management also trains employees much better than competitors do. The Jalil Group has gained a strong
differentiation
.competitive advantage through
people a O
image b

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