In the athletic shoe market, Adidas AG and Nike Inc. practice positioning since both companies vie for the same customers with technologically advanced products. Select one: O a. head-to-head O b. differentiation O c. perceptual O d. market O e. psychological

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
Question
In the athletic shoe market, Adidas AG and Nike Inc. practice
positioning
since both companies vie for the same customers with
of
technologically advanced
products.
estion
Select one:
O a. head-to-head
O b. differentiation
O c. perceptual
O d. market
O e. psychological
Transcribed Image Text:In the athletic shoe market, Adidas AG and Nike Inc. practice positioning since both companies vie for the same customers with of technologically advanced products. estion Select one: O a. head-to-head O b. differentiation O c. perceptual O d. market O e. psychological
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