Who's your customer in the end? . The customer is the person or entity paying you in the end. The Vendors are your customers not the enduser buying products if you charge them comissions or subscriptions Endusers are your customer if you charge them a service fee. Both can be your customer at the same time as well. . .
Who's your customer in the end? . The customer is the person or entity paying you in the end. The Vendors are your customers not the enduser buying products if you charge them comissions or subscriptions Endusers are your customer if you charge them a service fee. Both can be your customer at the same time as well. . .
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please explain the photo attached
![S
iHerb
Who's your customer in the end?
The customer is the person or entity paying you in the end.
The Vendors are your customers not the enduser buying products if
you charge them comissions or subscriptions
Endusers are your customer if you charge them a service fee.
Both can be your customer at the same time as well.
.
.
.
iHerb
Ad 4.8 FREE
Install
Webinar: How to Make Your B2B
Marketplace a Success](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1a0e7723-c5de-4d57-9dec-e606ebba9025%2F075a6279-555e-47f6-9075-8feab9f33a47%2Fpek69qc_processed.jpeg&w=3840&q=75)
Transcribed Image Text:S
iHerb
Who's your customer in the end?
The customer is the person or entity paying you in the end.
The Vendors are your customers not the enduser buying products if
you charge them comissions or subscriptions
Endusers are your customer if you charge them a service fee.
Both can be your customer at the same time as well.
.
.
.
iHerb
Ad 4.8 FREE
Install
Webinar: How to Make Your B2B
Marketplace a Success
![S
iHerb
How to plan a Multivendor Ecommerce
Marketplace?
• You have 2 customer groups your vendor's and your vendor's customers
• What community are you tapping into?
• How will you differentiate?
• General Strategy
• What's you revenue / cost model?<- How do you make money?
• What's your break even point?
• Can the market support your presence?
• What's your timeline to launch?
• How's your plan 3 months, 6 months, 12 months after launch?
iHerb
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Shuup WEBCAST September 2020
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Webinar: How to Make Your B2B
Marketplace a Success](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1a0e7723-c5de-4d57-9dec-e606ebba9025%2F075a6279-555e-47f6-9075-8feab9f33a47%2Fuhy6r1e_processed.jpeg&w=3840&q=75)
Transcribed Image Text:S
iHerb
How to plan a Multivendor Ecommerce
Marketplace?
• You have 2 customer groups your vendor's and your vendor's customers
• What community are you tapping into?
• How will you differentiate?
• General Strategy
• What's you revenue / cost model?<- How do you make money?
• What's your break even point?
• Can the market support your presence?
• What's your timeline to launch?
• How's your plan 3 months, 6 months, 12 months after launch?
iHerb
Ad 4.8 FREE
Shuup WEBCAST September 2020
Install
Webinar: How to Make Your B2B
Marketplace a Success
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