Who's your customer in the end? . The customer is the person or entity paying you in the end. The Vendors are your customers not the enduser buying products if you charge them comissions or subscriptions Endusers are your customer if you charge them a service fee. Both can be your customer at the same time as well. . .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please explain the photo attached
S
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Who's your customer in the end?
The customer is the person or entity paying you in the end.
The Vendors are your customers not the enduser buying products if
you charge them comissions or subscriptions
Endusers are your customer if you charge them a service fee.
Both can be your customer at the same time as well.
.
.
.
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Transcribed Image Text:S iHerb Who's your customer in the end? The customer is the person or entity paying you in the end. The Vendors are your customers not the enduser buying products if you charge them comissions or subscriptions Endusers are your customer if you charge them a service fee. Both can be your customer at the same time as well. . . . iHerb Ad 4.8 FREE Install Webinar: How to Make Your B2B Marketplace a Success
S
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How to plan a Multivendor Ecommerce
Marketplace?
• You have 2 customer groups your vendor's and your vendor's customers
• What community are you tapping into?
• How will you differentiate?
• General Strategy
• What's you revenue / cost model?<- How do you make money?
• What's your break even point?
• Can the market support your presence?
• What's your timeline to launch?
• How's your plan 3 months, 6 months, 12 months after launch?
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Transcribed Image Text:S iHerb How to plan a Multivendor Ecommerce Marketplace? • You have 2 customer groups your vendor's and your vendor's customers • What community are you tapping into? • How will you differentiate? • General Strategy • What's you revenue / cost model?<- How do you make money? • What's your break even point? • Can the market support your presence? • What's your timeline to launch? • How's your plan 3 months, 6 months, 12 months after launch? iHerb Ad 4.8 FREE Shuup WEBCAST September 2020 Install Webinar: How to Make Your B2B Marketplace a Success
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