ABC bank offers a Business Grant to encourage a fresh graduate to become an entrepreneur. However, to apply this Business Grant, you need to explain in general the overview of your business. Therefore, using the Business Model Canvas approach, develop your strategy to run ANY BUSINESS IDEA by illustrating Business Model Canvas based on NINE (9) areas, including customer segment, value proposition, marketing channels, customer relationships, key partners, key activities, key resources, cost structure, and revenue stream.

ABC bank offers a Business Grant to encourage a fresh graduate to become an entrepreneur. However, to apply this Business Grant, you need to explain in general the overview of your business. Therefore, using the Business Model Canvas approach, develop your strategy to run ANY BUSINESS IDEA by illustrating Business Model Canvas based on NINE (9) areas, including customer segment, value proposition, marketing channels, customer relationships, key partners, key activities, key resources, cost structure, and revenue stream.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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