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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please explain the photo attached thank you.

Transcribed Image Text:MARKETING STRATEGY #1 USAGE OF SOCIAL MEDIA Starbucks has successfully established a social media culture that any marketing team would be proud of. Every brand's lifeblood is defined by its content. Starbucks' content demonstrates the company's commitment to consistency and innovation. The company's numerous social media accounts are known for their unique branding, interactive posts, and visually appealing content. Starbucks creates a lot of content, but it is divided into many smaller units that are then reused across multiple platforms. Depending on the type of user, each social media platform has different content. In its Tweets, Starbucks shares everything exciting that is going on at the company, from new products to insider stories. Customers are 2.4 times more likely to perceive user-generated content as more authentic than brand-generated content. This increases brand trust among potential customers. resulting in increased sales. Starbucks has achieved millions of fans and followers over time. which is a significant accomplishment. Customers are 2.4 times more likely to perceive user- generated content as more authentic than brand-generated content. This increases brand trust among potential customers, resulting in increased sales. Starbucks has achieved millions of fans and followers over time, which is a significant accomplishment. Social Media usage is one of the successful marketing strategies of Starbucks. Through social media, businesses can reach a large audience of fans and followers in real-time without spending a lot of money.

Transcribed Image Text:STARBUCKS MARKETING STRATEGY Starbucks is a well-known premium coffee brand that has experienced rapid global expansion. The business has become an iconic brand, known for its quality coffee products and exceptional customer service, thanks to its unique marketing strategy. The marketing strategies of Starbucks are nothing short of a phenomenon. Their distinct marketing techniques have helped the company gain a competitive advantage in establishing itself as an industry leader.

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