Which of these is a way that negative reviews of their products can help a company? Group of answer choices Consumers know to ignore complainers, so negative reviews actually make them feel more positive toward a company. Negative reviews show that the product is real. Consumers may learn a product is not right for them before ordering it, which lowers the cost of returns. Negative reviews give product evangelists the opportunity to challenge naysayers. Negative reviews help "humanize" a company; after all, everybody makes mistakes from time to time.
Which of these is a way that negative reviews of their products can help a company? Group of answer choices Consumers know to ignore complainers, so negative reviews actually make them feel more positive toward a company. Negative reviews show that the product is real. Consumers may learn a product is not right for them before ordering it, which lowers the cost of returns. Negative reviews give product evangelists the opportunity to challenge naysayers. Negative reviews help "humanize" a company; after all, everybody makes mistakes from time to time.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of these is a way that negative reviews of their products can help a company? Group of answer choices Consumers know to ignore complainers, so negative reviews actually make them feel more positive toward a company. Negative reviews show that the product is real. Consumers may learn a product is not right for them before ordering it, which lowers the cost of returns. Negative reviews give product evangelists the opportunity to challenge naysayers. Negative reviews help "humanize" a company; after all, everybody makes mistakes from time to time.
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