Which of the following is a benefit manufacturers receive from selling through a regional distributor/industrial wholesaler?     a. Regional wholesalers tend to order (directly from manufacturers) in large lot sizes that can be broken down into smaller units---which alleviates the need for manufacturers to ship many more small orders to local retailers.     b. Regional industrial distributors typically provide their own promotional and technical support for the products they carry and so the manufacturer’s selling costs are reduced.     c. Because regional industrial distributors own their own inventory, they are motivated to sell the products they have in stock.     d. All of the above are reasons for using regional distributors/wholesalers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following is a benefit manufacturers receive from selling through a regional distributor/industrial wholesaler?

 

  a.

Regional wholesalers tend to order (directly from manufacturers) in large lot sizes that can be broken down into smaller units---which alleviates the need for manufacturers to ship many more small orders to local retailers.

 

  b.

Regional industrial distributors typically provide their own promotional and technical support for the products they carry and so the manufacturer’s selling costs are reduced.

 

  c.

Because regional industrial distributors own their own inventory, they are motivated to sell the products they have in stock.

 

  d.

All of the above are reasons for using regional distributors/wholesalers.

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