When people buy new products and register them for warranties and other benefits, product-registration Web sites often ask visitors and purchases to provide their e-mail addresses and other personal information. How could firms use this information to aid their efforts to engage in price discrimination? Through this information what kind of price discrimination could the firms engage in?
When people buy new products and register them for warranties and other benefits, product-registration Web sites often ask visitors and purchases to provide their e-mail addresses and other personal information. How could firms use this information to aid their efforts to engage in price discrimination? Through this information what kind of price discrimination could the firms engage in?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- When people buy new products and register them for warranties and other benefits, product-registration Web sites often ask visitors and purchases to provide their e-mail addresses and other personal information. How could firms use this information to aid their efforts to engage in
price discrimination ? Through this information what kind of price discrimination could the firms engage in?
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