Which of the following statements are CORRECT? I. The strategic goal of any organisation should be to achieve and maintain a competitive advantage. II. Strategic entrepreneurship is the combination of entrepreneurial opportunity seeking and strategic advantage seeking. III. An entrepreneurial culture encourages risk taking and neglects entrepreneurial capabilities.  IV. An entrepreneurial culture comes from the encouragement of entrepreneurial leadership.     The primary purpose of IPRs is not only the protection of property from authorised use, but also to enable the owners of an innovative creation to allow their usage through a licensing fee. Select one: True False     Which of the following statements correctly define 'Disruptive Innovation'? a. Disruptive innovation refers to the process in which a new market is created that also destabilises an existing market. b. Disruptive innovation is a service that benefits one or more segments of the community or society, without the intention of making a profit.  c. Disruptive innovation is the stage where the solution is actually tested. d. Disruptive innovation is when developing countries lag behind and are struggling to learn how to develop and implement new business ideas.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following statements are CORRECT?

I. The strategic goal of any organisation should be to achieve and maintain a competitive advantage.

II. Strategic entrepreneurship is the combination of entrepreneurial opportunity seeking and strategic advantage seeking.

III. An entrepreneurial culture encourages risk taking and neglects entrepreneurial capabilities. 

IV. An entrepreneurial culture comes from the encouragement of entrepreneurial leadership.

 

 

The primary purpose of IPRs is not only the protection of property from authorised use, but also to enable the owners of an innovative creation to allow their usage through a licensing fee.

Select one:
True
False
 
 

Which of the following statements correctly define 'Disruptive Innovation'?

a.

Disruptive innovation refers to the process in which a new market is created that also destabilises an existing market.

b.

Disruptive innovation is a service that benefits one or more segments of the community or society, without the intention of making a profit. 

c.

Disruptive innovation is the stage where the solution is actually tested.

d.

Disruptive innovation is when developing countries lag behind and are struggling to learn how to develop and implement new business ideas.

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