explain how a code of ethics is developed and state the importance of each step in the process of developing a code of ethics. It should include the following topics, which are part of the code development process: a. create an institutional ethics committeeb. analyzing risky behaviors in a professionc. identifying principles and determining behaviors.d. drafting and submitting for approval.e. determine communication and awareness strategiesf. establish compliance verification activities and implementation of reporting mechanisms.g. conduct periodic reviews and updates to the code.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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explain how a code of ethics is developed and state the importance of each step in the process of developing a code of ethics. It should include the following topics, which are part of the code development process:

a. create an institutional ethics committee
b. analyzing risky behaviors in a profession
c. identifying principles and determining behaviors.
d. drafting and submitting for approval.
e. determine communication and awareness strategies
f. establish compliance verification activities and implementation of reporting mechanisms.
g. conduct periodic reviews and updates to the code.

 

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Step 1

Ethics is considered to be a very sensitive issue now in most of the organizations because most cases of unethical workplace behaviors relate to non-appropriate use of company resources. Thus, development of code of ethics is seen significant.

Companies should have stringent policies for the behaviour of their employees as they are representatives of the company. The manner in which they behave outside the business environment is too a concerning thing for the business as the image of the company becomes affected.

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