Answered: A company requiring outsourcing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A company requiring outsourcing services has come to you asking you to make a presentation. The company manufactures furniture using brought-in components. They have a number of (largely old mainframe) IT systems in which they process all their data from the purchasing of raw materials to invoicing the end customer. They have significant issues in competing with new furniture manufacturers, primarily as their operational costs are relatively high. You are a representative for a company providing Outsourcing services suitable for this company. You are to develop a presentation showing why your company should be considered as the one to select for Outsourcing. In preparing for your presentation, think about – what do you have to offer, your previous experience, your “USP”, what you will bring to the client. Q.Focus of Presentation Your ability to recognise that you are solving client issues NOT presenting your company and what you can do Q.Understanding of Outsourcing able to demonstrate that you understand what an outsourcing company role is about: impact on audience clearly recognising the client/provider relationship clear explanation of what your role would be

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