Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Choose a product that you patronize, examine well the characteristics of your chosen product and describe it?
- Make a comment about the price of the product, then analyze if its reasonable or not. Explain.
- Where does the product been distributed. what do you think why it is placed there.
- What is the marketing platform being used by the product to reach the target market and why?
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