There is a new competitive enviroment in businesses, where customers are looking for experiences instead of the product itself, what we call "new ecosystem". These can lead to a company interracting with many companies, in order to be able to keep up with that. - What are the main factors that are driving industry change and how does it help a company to grow? - If the company develops an ecosystem-based strategy, how is can it contribute to its competitive advantage and capabilities?
There is a new competitive enviroment in businesses, where customers are looking for experiences instead of the product itself, what we call "new ecosystem". These can lead to a company interracting with many companies, in order to be able to keep up with that. - What are the main factors that are driving industry change and how does it help a company to grow? - If the company develops an ecosystem-based strategy, how is can it contribute to its competitive advantage and capabilities?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There is a new competitive enviroment in businesses, where customers are looking for experiences instead of the product itself, what we call "new ecosystem". These can lead to a company interracting with many companies, in order to be able to keep up with that.
- What are the main factors that are driving industry change and how does it help a company to grow?
- If the company develops an ecosystem-based strategy, how is can it contribute to its competitive advantage and capabilities?
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