Answer the following question in relation to Manchester United Football team You are tasked with identifying the industry, markets, and value propositions associated with the company (remember there are men’s, women’s, and youth clubs in many of these organisations), and more importantly, what is the role of the youth academies? Other questions you might want to address include: • What is the purpose of an academy? • Does it have a critical role in the organisation? Industry Markets and Value Propositions • How/is a youth academy financially sustainable? • Where does the academy operate? • How do academies compete as an organisation (sourcing, funding, sustainability) NOT literally on the pitch. • Why are these academies important to the organisation?
Answer the following question in relation to Manchester United Football team You are tasked with identifying the industry, markets, and value propositions associated with the company (remember there are men’s, women’s, and youth clubs in many of these organisations), and more importantly, what is the role of the youth academies? Other questions you might want to address include: • What is the purpose of an academy? • Does it have a critical role in the organisation? Industry Markets and Value Propositions • How/is a youth academy financially sustainable? • Where does the academy operate? • How do academies compete as an organisation (sourcing, funding, sustainability) NOT literally on the pitch. • Why are these academies important to the organisation?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the following question in relation to Manchester United Football team
You are tasked with identifying the industry, markets, and value propositions
associated with the company (remember there are men’s, women’s, and youth clubs
in many of these organisations), and more importantly, what is the role of the youth
academies? Other questions you might want to address include:
• What is the purpose of an academy?
• Does it have a critical role in the organisation?
Industry Markets and
Value Propositions
• How/is a youth academy financially sustainable?
• Where does the academy operate?
• How do academies compete as an organisation (sourcing, funding,
sustainability) NOT literally on the pitch.
• Why are these academies important to the organisation?
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Step 1: Introduction
VIEWStep 2: Explanation - Industry, Markets, and Value Propositions
VIEWStep 3: Role of Youth Academies
VIEWStep 4: How Youth Academies are Financially Sustainable
VIEWStep 5: Where Academies Operate
VIEWStep 6: Competing as an Organization (Sourcing, Funding, Sustainability):
VIEWStep 7: Why Youth Academies are Important to the Organization
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